Unpacking Bias Media

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Unpacking Bias is an immersive journey focused on Bias and Inclusion, remotely delivered and closely co-designed with employees using real, lived experiences to ensure authentic and realistic responses and interventions.

In-App Renders

ViacomCBS Account Manager Devin, a fictional character inspired by real life stories, interacting with his team leader David in Unpacking Bias.

Environment Renders

ViacomCBS, Times Square, New York, Studio\

A virtual recreation of ViacomCBS's Studio in Times Square, New York. Designed as part of a training package developed for their remote Diversity and Inclusion Week in 2020, it was modelled after the real studio. Having the experience occur in a familiar environment helps create more realistic and natural experiences.

Photo from the real ViacomCBS Studio in Times Square New York

Characters

Devin

Account Executive

Meet Devin, Account Executive in the Ad Sales division for ViacomCBS.

Step into the shoes of Devin for the first two experiences in Unpacking Bias.

App1: Welcome to the Team
App2: Exhausted

Devin is excited as he has just secured a new role in the Ad Sales team. He is about to be welcomed to the team by team Leader David.

Experience his first few days on the new team.

David

Team Leader

David is a Leader in the Ad Sales division of ViacomCBS.

David is tasked with welcoming the new Account Executive Devin to the team. David is really excited to have Devin join the team. It is also his job to make Devin feel welcome, so the team can get to know him better and help him settle in.

In the third and final experience in Unpacking Bias, you step into the shoes of David to practice behavior focused on inclusiveness and bystander intervention.

Sarah

Narrator

Sarah is the narrator for the Unpacking Bias experience series. She guides you through your experiences, learnings and the technology itself. She only appears to the user of the experience, and is not a character in the meetings themselves.

Anna

Production Manager

Anna is a Production Manager. Anna works on the Production Lot or in the Studios. She helps with the visits to the studios. She appears in App 2 and 3

Maria

Account Executive

Maria is an Account Executive in the Ad Sales division of ViacomCBS. She is part of David's team. She appears in App 1.

Michael.

Account Executive

Michael is an Account Executive in the Ad Sales division of ViacomCBS. He is part of David's team. He appears in App 1, 2 and 3.

Looking for more?

Unpacking Bias - Case Study

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